Punk Rock MBA on The Future of Music Industry, Consumer Behavior, & Psychology

Finn McKenty from The Punk Rock MBA sat down with me for a candid discussion of the music industry in many different facets. As a creator who has a great grasp on consumer behavior (from his vast background in marketing) he gives his input on:

• How you win or lose your consumer in the first 3 seconds of contact
• What roles will emerge in the business in the future
• How he simplifies his life at a fundamental level to keep 110% focus on his business goals
• How he stays "on his toes" and hungry for continued growth through the years

and MUCH more!

This is an important episode for anyone who is looking for a no BS, straight shooter approach on the music business from a marketer with a deep understanding of human behavior. Thank you Finn McKenty and The Punk Rock MBA for your time, expertise, and memes.

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• Are you an artist or band that needs a killer team to make a memorable musical experience for your fans? Get in touch at [email protected] and let’s talk!

• For me, the experience of producing and mixing is service first. I don't place random restrictions on you or any hidden fees that hit you after you signed on the dotted line. I truly value communication and making sure you are excited about the entire process, and of course in love with the end result.

Now get out there, work hard, and #stayspongy