Follow the Money Blueprint for MSP Success - With Dave Sobel
- S1E10
- 32:12
- September 24th 2025
Welcome back to the MSP Security Playbook, brought to you by Heimdal Security, the unified, AI-powered cybersecurity solutions provider.
In this episode, host Jacob Hazelbaker sits down with Dave Sobel, former MSP owner, vendor leader, and now the voice behind the Business of Tech podcast, one of the most influential voices in the IT space.
Dave pulls back the curtain on how he distills the overwhelming flood of industry news into the most valuable ten minutes of an MSP’s day. He shares why the future of MSPs lies not just in infrastructure, but in driving productivity and business processes that deliver measurable ROI.
We explore how AI and automation can unlock real value without erasing the human element and how MSPs can reposition themselves from cost centers into growth enablers for their clients.
Finally, in the MSP Hot Seat, Dave takes on a tough question: when resources are tight, should a growing MSP prioritise tools, talent, or revenue? His answer may surprise you.
But before that, this week’s Threat Brief, where Heimdal Security advisor Adam Pilton breaks down a new phishing-as-a-service platform called Void Proxy and how MSPs can defend against it.
If you enjoy this episode, be sure to follow the MSP Security Playbook on your favourite podcast app, leave us a review, and share it with a fellow MSP leader who needs to hear this.
Chapter Markers:
(02:10) – Threat Brief: Void Proxy and the evolution of phishing-as-a-service
(09:15) – Cutting Through the Noise: How MSPs should filter industry news
(13:56) – Cybersecurity as Expense vs. Growth Driver
(22:03) – Building Trust and Audience: Lessons from the Business of Tech
(25:41) – MSP Hot Seat: Prioritising tools, talent, or revenue?
(28:41) – Play-by-Play: Jacob reflects on the conversation with Dave Sobel
Useful Links:
Connect with Dave Sobel on LinkedIn
To learn more about Dave Sobel visit his website
Follow Jacob for more cybersecurity insights on LinkedIn
For more from Adam connect via LinkedIn
Explore Heimdal’s platform at heimdalsecurity.com
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