Giving Ideas "Mass": The New Era of AI Storytelling with Alex Mashrabov Founder of Higgsfield AI artwork
The Nebius for Startups Podcast

Giving Ideas "Mass": The New Era of AI Storytelling with Alex Mashrabov Founder of Higgsfield AI

  • S1E9
  • 13:15
  • March 26th 2026

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Alex is the founder of Higgsfield AI and a veteran of the social media space, having previously seen his company acquired by Snap.

In this episode, we explore how Higgsfield AI is filling the gap between a creative idea and a finished video. Alex breaks down why they are moving away from simple text boxes to create more user-friendly interfaces that allow anyone to express themselves on platforms like TikTok and Instagram. We also discuss the technical "aha" moment behind world models and why Alex believes AI-generated personalities are the next frontier of art.

šŸ‘¤ About the Guest

LinkedIn: https://www.linkedin.com/in/amashrabov/Ā 

X (Twitter): https://x.com/alexmashrabov (or @alexmashrabov)

Company website: https://higgsfield.ai/

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Nebius for Startups partners with leading AI founders building for scale—providing GPU credits, hands-on engineering support, and a global ecosystem to accelerate growth.

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The Nebius for Startups Podcast

TheĀ NebiusĀ forĀ StartupsĀ PodcastĀ exploresĀ whatĀ itĀ takesĀ toĀ buildĀ andĀ scaleĀ AI-nativeĀ companiesĀ inĀ today’sĀ rapidlyĀ evolvingĀ technologyĀ landscape.

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