Episode 55: Nifty Deals: Dr Leonard Tau and Birdeye

Show Notes Dr. Leonard Tau, Dental Director of Birdeye, Host of Raving Patients Podcast, and dental marketing consultant. As a marketing strategist, he helps design marketing plans in a step wise process. By using the proceeds of the previous step to fund your marketing plan, you compound your investment. The process involves a zoom conference about your goals and objectives. Dr. Tau has a one time fee for the service plan you can implement. How do we get the best reviews? The cheapest way is to ask, but is often not as effective. Automated systems that you can turn on and off for specific patients can help you find patients who are willing to share. Dr. Tau prefers to call the review a request for feedback. He also recommends that a hybrid approach to requests is the most effective. By letting them know you are sending the feedback request, they are looking for the request and more likely to complete it. What do we do about bad reviews? Google does not take down reviews without the presence or inappropriate language or other glaring issues. Yelp will remove a review only if it states that the reviewer is not a patient. For negative reviews, the best response is to have it outweighed with positive reviews. If you want to reach out to the patient, do it offline and address the patient directly. You have a better opportunity resolving the issue and turning the situation around. Birdeye has released web chat, which converts patients at a higher rate. Normal price is $100/ month for the webchat, Birdyeye is usually $250/ month or $2400/yr. One aspect that makes Birdeye different is that review Generation, review marketing, map citation to improve your map search ranking. His book “Raving Patients” is due out later this year, and has another book “100 ways to get 100 Reviews in 100 Days” coming out in the future. www.leonardtau.com Birdeye Nifty Deal -$200/month or $2000/year without webchat. Webchat is an additional $50/ month- that’s half price. Current customers can add the webchat at the Nifty Price prorated to their contract. To get the Nifty Deal- contact Len Silver package for consulting $3000, that’s $1000 off and a book when it comes out FREE- Dr. Tau will do a free consult call if you put in a request on his website with any Birdeye subscription A $500 discount on consulting if you are not a Birdeye user. Cell -215-292-2100 Email: [email protected] Consultation: www.drlentau/dymo