We need to talk about your website, It's costing you money!
- S4E4
- 33:27
- July 1st 2022
7 Non-Negotiable Elements of Every Small Business Website
Get these “must-have elements” on your website.
Do you know the purpose of your website?
Before I can talk about the necessary elements of your website specifically, I need to address the purpose of a website.
Gone are the days of your websites just being a glorified digital brochure for your coaching, consulting or small business. A website now has many jobs including :
- Getting found on Search Engines – The website should be optimised for search to help you get found online.
- Build trust – Your website is a key element to building trust. Once a prospect arrives at your website, it needs to validate the problems that they are looking to solve. Your website needs to function the way your customers need it to and expect it to.
- Educate Your Audience – Your website should teach people how to recognise their problems and challenges that are keeping them up at night.
- Inform – Once a prospect has found you and trusts you, you need to inform them on how you can solve their problems.
- Nurture – Often people need to come back to your website numerous times before making a purchase. Capture their email address and continue to create valuable content that is relevant to their stage in the customer journey to nurture them through to the sale.
- Convert – A conversion can be many things from subscribing to a newsletter, to calling you, to making a purchase on your website. Conversion opportunities need to be an element of the design of your homepage to help guide the journey.
In today’s world, your customer’s journey starts by researching online. People come to a conclusion on their own whether they are interested in buying from you far before you even realise you are being looked at.
You need to make sure you have a presence in these early research stages, and completing each of the jobs above will help you do that.
There you have it, my comprehensive list of website must-haves.
Today’s assignment: Use this to make an assessment of the missing elements on your homepage right now and create a plan to fix this!
Tomorrow we tackle your content plan – it’s how you generate leads today, but don’t worry, I’m going to make it super easy for you!
Need more tips on how to grow your business?
Check out our entire Guide to Marketing Professional Services.
The Online Prosperity Experience
Unlock the secrets to explosive growth in your business with Prosper Taruvinga's game-changing Digital Marketing Strategies and actionable tactics that you can implement today.
Don't miss out on this exclusive opportunity to take your marketing game to the next level - subscribe to the podcast now!
Prosper has helped more than 50 000 people from over 10 countries to create meaningful businesses that are profitable and enjoyable.
Are you looking for more customers? Are you looking to take your business to the next level, develop stronger relationships with your employees, clients or suppliers, improve your finances or get people liking you before you try to sell them something?
The Online Prosperity Experience gives you access to Prosper’s proven Online Prosperity Blueprint. This is a 4 Step Marketing Strategy designed to help you accomplish your goals.
Whether you’re looking for insight into how to build a bigger business or position yourself as the go-to person in your category, you have access to all the tactics used by celebrities like David Hughes as well as (literally) over 450 small businesses and counting.
With an extensive selection of episodes featuring insightful lessons from Prosper, interviews with some of the most successful people in the world and never-before-released audio content from deep within the archives, you’ll find you can learn a great deal while listening during your morning commute or daily workout.
As Prosper says, “I am the guy you call when you are tired of thinking small”
Get started today by choosing an episode that resonates with where you are right now and enables you to take your business to the next level.
Support Us
If you enjoy these podcasts, and you value what we are sharing and feel like you want to contribute, here is a chance for you to do so.
That way, I can increase the knowledge and value we share every day.
The link is already populated with my address, so just click through and poof, the book is delivered to me.
Thank you in advance.
