Want to hear a Jobs To Be Done example including iPods, Cocaine, Cash, CD's and Jiffy Bags?
I can't wait for you to meet Matt Hawn.
Matt has been a product leader for years including stints at Sony, Last.FM, Samsung and Audio Network. Matt has tons of experience in Product and building teams.
He shared with me the most unique example of Jobs To Be Done ever and if you'll excuse the rather clickbaity first line it's really interesting. It's one of those stories that is so unique it really helps you get to the bottom of what Jobs To Be Done really is. It's amazing.
Now only that but Matt has some awesome insights on Product Culture and also how Product should interact with Sales and Go to Market.
You can find Matt on Linkedin at the link below. He's brilliant and I really hope you enjoy this episode.
https://www.linkedin.com/in/matthewhawn/
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