Google Business Profile Optimization for Restoration Companies (2026 Map Pack Playbook)
- S1E26
- 57:14
- February 16th 2026
Want more exclusive, high-intent leads from Google without paying per click? In this webinar, Jamie (Founder & CEO, Restoration Marketing Group) breaks down a practical Google Business Profile (GBP / formerly Google My Business, GMB) playbook for damage restoration companies looking to rank in the Google Map Pack and drive more calls for water, fire, and mold jobs.
You’ll learn what’s working in 2026 to expand your ranking radius, improve visibility, and increase conversions—without spammy tactics that can hurt your profile.
What we cover:
•How the Map Pack works: Relevance • Proximity • Prominence
•The #1 “silent killer” mistake: incorrect business hours (especially if you’re 24/7)
•How reviews impact rankings + conversions (and what to do if you have bad ones)
•How to get better reviews (without keyword-stuffing) + how often you should aim for
•Why NAP consistency (Name/Address/Phone) and citations matter
•What photos/videos Google (and AI) want to see: real jobs, real team, real proof
•Category setup: primary + secondary categories for restoration
•GBP posting cadence (the “mini-blog” strategy) and what to post
•How SEO supports GBP (location pages, case studies, backlinks/PR, and more)
•How AI search platforms are using your GBP and website for trust signals
If you’re in the restoration industry (or any home service business), your online reputation is everything. Don’t ignore it—leverage it!
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The Restoration Success Show
The Restoration Success Show is a podcast for damage restoration contractors where you'll discover how to achieve optimal success with your restoration company. The host, Jamie Randall, Founder & CEO of Restoration Marketing Group, will be sharing success strategies to grow and scale your company while meeting with industry experts. Follow us to discover what's working now to market and scale a highly profitable restoration business to generate more restoration jobs!
After over 10 years in the construction industry, Jamie founded Restoration Marketing Group to help restoration contractors grow their businesses strategically by leveraging the internet. Let’s face it, the internet & digital marketing are here to stay and companies not leveraging them to grow their businesses will get left behind. Jamie graduated from Clemson University with a degree in Construction Science & Management.
After years in the industry, he understands what it’s like to deal with most digital marketing companies that have poor customer service, expensive upfront costs, & no on-going support. Most importantly, the marketing companies just didn’t understand the construction & restoration industry and how it works. That’s when Jamie decided to change the “norm”…specialize and only work with water, mold, & fire damage companies because he understands the business.
We are a full-service digital marketing company that only works with damage restoration contractors. Jamie & the entire team have a passion for sales, internet marketing, and helping business owners accomplish their goals & succeed. Over the years, we have had the opportunity to work with hundreds of damage restoration contractors in some of the most competitive markets in the United States. Through years of continuous training, testing, and trial/error, we have developed a proven system that has consistently worked for helping our clients dominate their local markets and ultimately getting more water, mold, & fire damage jobs while at the same time help our clients build brand authority.