Boosting Sales Through Incentive And Loyalty Programmes - With Tim Peniston-Bird artwork
The Smart Connector

Boosting Sales Through Incentive And Loyalty Programmes - With Tim Peniston-Bird

  • E142
  • 56:22
  • March 1st 2022

For the past 30 years, Tim has designed advocacy, incentive and loyalty programmes to drive up sales for some of the world’s leading brands, including: BMW, Compaq, Coty, Honda, GE, Microsoft, Orange, Procter & Gamble, and Wella to name but a few.

His company, Orangutan, typically delivers returns of 20-40x on the initial client investment. 

Tim talks about how it isn’t the reward that actually motivates the customer, but rather the social and feel good factor they get from telling their friends and family about the benefits of it, as well as the meaning it lends to their perceived status in life. 

This is why you can’t take a cookie cutter approach to Incentive and loyalty programmes. They need to be approached strategically, be clear about the problem they solve and work to the psychology of the audience.

Have you ever rewarded your clients or customers for their loyalty? And if so, how?

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

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The Smart Connector

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 

Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you.

The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success. 

Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  

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