Brand Your Property Business For Success - With Oliver James artwork
The Smart Connector

Brand Your Property Business For Success - With Oliver James

  • E122
  • 43:31
  • October 5th 2021

In this interview, Oliver and Jane look at why property investors often neglect the issue of personal brand, and why it harms their success to do so. Why perception matters so much, in property as well as other sectors, and why you must always prioritise and develop a strong and congruent brand presence.

Oliver James is a passionate property brand advocate who discovered the key to growing a successful property business is through branding and marketing. 

In 2018 he was regularly networking in the property sector and realised that the majority of property investors had no idea how they were being perceived in their marketplace. 

His pockets were filled with a bunch of cheap looking cards with low quality logos on the back. The people he had just met were networking to meet investors to grow their professional property business, using amateur branding that sabotaged their success. 

Jane invited Oliver to the Smart Connector podcast to highlight that if you neglect your brand, it will end up costing you a LOT more in the long run as your ideal clients will not understand your business or your fit in the sector you belong to. 

Do you prioritise branding in your business? What does your brand say about you?

The Smart Connector

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 

Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you.

The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success. 

Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  

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