Carving A Unique Niche And Disrupting The Norm - With Edgar Blazona artwork
The Smart Connector

Carving A Unique Niche And Disrupting The Norm - With Edgar Blazona

  • E152
  • 44:44
  • May 31st 2022

Edgar Blazona is a modernist American furniture designer and founder of wildly popular DTC sofa brand BenchMade Modern. A high school dropout, turned graffiti artist, turned serial entrepreneur, Edgar got his start in the furniture industry because of need: he was young and broke, and his first apartment didn’t have any furniture, so he taught himself how to build some. 


Along with starting several of his own companies, including Modular Dwellings – a prefab backyard shelter company, Edgar also sharpened his skills in the corporate world through working at the furniture manufacturers and retailers Pottery Barn and Restoration Hardware. 


He saw customers accustomed to waiting months for sofas and sectionals that realistically take only a few weeks to make, and realised there must be a better way.


He founded BenchMade Modern in 2015 to disrupt this norm.


What is your niche? And what are you doing to disrupt the norm?


ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 


Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

The Smart Connector

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 


Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you.


The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success. 


Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  

Book your clarity call here: https://idealclientsuccess.com/bookacall