In this episode, Jane and James discuss achieving a frictionless customer experience and what gets in the way of achieving this, the important of hypnotic language in digital marketing and the importance of staying ahead of the curve in the ever changing industry of content marketing.
James Scherer is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale.
As an Entrepreneur-featured copywriter, James led inbound marketing teams in Vancouver, Canada before going remote as Director of Editorial, and now VP of Growth, with Codeless, where he focuses on internal brand growth as well as managing client strategy.
Through his work with Codeless, he’s helped companies such as monday.com, AdEspresso, Kinsta, Chargify, Freshworks, PandaDoc, HotJar, and dozens more SERP-topping SaaS & affiliate brands to dominate their page one positions through content and backlink profiles.
Now, James wants to share his experience with others on how to approach content marketing strategy in 2022 and beyond.
Do you produce content for your business? If not, what is stopping you?
ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.
Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML
Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass
The Smart Connector
Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.
Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you.
The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success.
Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.
Book your clarity call here: https://idealclientsuccess.com/bookacall