Jane and David cover a range of fascinating topics in this interview, including why digital marketing and automation is so critical to entrepreneurial growth today, and the attitudinal and mindset difference between what David calls business hobbyists and those who are 100% committed to their success. They also discuss how and in what way you should repurpose content.
David is a Digital Marketing Specialist with over 20 years' experience working for marketing and advertising agencies where he guided enterprise-level brands toward increased profitability. He was also a Certified Small Business Mentor for approximately 10 years through the U.S. Small Business Administration and other nonprofit organisations where he advised hundreds of small business owners, nonprofit administrations and senior staff, and startups in how to grow their business quicker and easier.
Additionally, David was trained in political campaign marketing by a consortium of The White House Project, the Colorado Department of Education, and the Center for Progressive Leadership - and later went on to advise several political campaigns. He has written for AOL/Time-Warner, spoken to a standing-room only audience at Microsoft, taught social media marketing at Johnson & Wales University, taught workshops for the WordPress Foundation and is the author of "The Road to Digital Marketing Profits" and "The Illustrated Guide to Digital Marketing."
Do you expertly repurpose your content? If not, would you like to learn how?
ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.
Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML
Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass
The Smart Connector
Jane Bayler is the Smart Connector, a UK based passionate serial entrepreneur, investor and business growth exploder, who helps overlooked and undervalued entrepreneurs generate consistent, repeatable and scaleable revenues, through attracting their ideal clients and becoming a go-to brand in their sector. An expert in marketing, business growth, property and partnerships, in this podcast, Jane interviews successful entrepreneurs across multiple sectors. She also shares her own triumphs and lessons, bringing a refreshingly open, no holds barred authenticity to her audience of start-up and early stage business owners.
Featuring new solo episodes for 2021, as well interviews with Jane’s carefully hand-picked guests, The Smart Connector is ideal for those who want to to build expert authority, scale their businesses, and live their best lives.
Discover Jane’s Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass