Get Results Through Digital Marketing And Automation With David Somerfleck artwork
The Smart Connector

Get Results Through Digital Marketing And Automation With David Somerfleck

  • E108
  • 56:24
  • June 11th 2021

Jane and David cover a range of fascinating topics in this interview, including why digital marketing and automation is so critical to entrepreneurial growth today, and the attitudinal and mindset difference between what David calls business hobbyists and those who are 100% committed to their success. They also discuss how and in what way you should repurpose content. 

David is a Digital Marketing Specialist with over 20 years' experience working for marketing and advertising agencies where he guided enterprise-level brands toward increased profitability. He was also a Certified Small Business Mentor for approximately 10 years through the U.S. Small Business Administration and other nonprofit organisations where he advised hundreds of small business owners, nonprofit administrations and senior staff, and startups in how to grow their business quicker and easier.

Additionally, David was trained in political campaign marketing by a consortium of The White House Project, the Colorado Department of Education, and the Center for Progressive Leadership - and later went on to advise several political campaigns. He has written for AOL/Time-Warner, spoken to a standing-room only audience at Microsoft, taught social media marketing at Johnson & Wales University, taught workshops for the WordPress Foundation and is the author of "The Road to Digital Marketing Profits" and "The Illustrated Guide to Digital Marketing." 

Do you expertly repurpose your content? If not, would you like to learn how?

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here:

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here:

The Smart Connector

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 

Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you.

The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success. 

Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  

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