In this episode, Jane and Ashley discuss how you can become an industry thought leader by repurposing your content as well as the importance of systems in marketing and how you must understand your audience, where they are based and what they care about in order to create the best content.
Ashley McManus is a tech marketing lead and Director of Global Marketing for Smart Eye, which specialises in eye tracking software solutions. Ashley drives impactful programs to get results, finding innovative ways to repurpose content, and create a multiplier effect of thought leadership.
With over 10 years of B2B tech marketing experience, she is a startup marketing lead with deep expertise in inbound marketing, being part of the brand team that led to a successful exit of startup Affectiva for $76.5 million in 2021.
Would you like to repurpose your content to be seen as a thought leader and innovator in your space? Listen to this episode to find out how!
The Smart Connector
Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.
Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you.
The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success.
Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.
Book your clarity call here: https://idealclientsuccess.com/bookacall