Inspire Creativity Through The Art Of Conversation With Fred Dust artwork
The Smart Connector

Inspire Creativity Through The Art Of Conversation With Fred Dust

  • E115
  • 50:23
  • July 16th 2021

Best selling author, consultant and expert in the art of impactful conversation Fred Dust is a former global managing director of legendary design firm Ideo. 

Fred's passion is showing how to design intentional conversations and have meetings that are creative, inspiring and impactful. 

In his creative practice, Fred began to approach conversations differently after years of trying to broker challenging communications between colleagues and clients.

He came to believe there had to be a way to design the art of conversation itself with intention and purpose, but still retaining creativity, fun and playfulness. 

He wrote his book ‘Making Conversation’ to codify what he learned and convey the four elements essential to successful exchanges, commitment, creative listening, clarity, and context.

Jane and Fred talk about their shared history, the challenge of working at board level in a global design agency, and why conversations have to be so carefully constructed in creative settings. They also look at the impact of language in the political as well as business arena, and finally, how to bring the art of connection into everyday conversations.

How do you keep intention and purpose, but still retain creativity and playfulness in your business conversations? 

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

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The Smart Connector

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 

Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you.

The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success. 

Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  

Book your clarity call here: