Inspire Creativity Through The Art Of Conversation With Fred Dust artwork
The Smart Connector

Inspire Creativity Through The Art Of Conversation With Fred Dust

  • E115
  • 50:23
  • July 16th 2021

Best selling author, consultant and expert in the art of impactful conversation Fred Dust is a former global managing director of legendary design firm Ideo. 


Fred's passion is showing how to design intentional conversations and have meetings that are creative, inspiring and impactful. 


In his creative practice, Fred began to approach conversations differently after years of trying to broker challenging communications between colleagues and clients.


He came to believe there had to be a way to design the art of conversation itself with intention and purpose, but still retaining creativity, fun and playfulness. 


He wrote his book ‘Making Conversation’ to codify what he learned and convey the four elements essential to successful exchanges, commitment, creative listening, clarity, and context.


Jane and Fred talk about their shared history, the challenge of working at board level in a global design agency, and why conversations have to be so carefully constructed in creative settings. They also look at the impact of language in the political as well as business arena, and finally, how to bring the art of connection into everyday conversations.


How do you keep intention and purpose, but still retain creativity and playfulness in your business conversations? 


ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 


Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

The Smart Connector

Jane Bayler is the Smart Connector, a UK based passionate serial entrepreneur, investor and business growth exploder, who helps overlooked and undervalued entrepreneurs generate consistent, repeatable and scaleable revenues, through attracting their ideal clients and becoming a go-to brand in their sector. An expert in marketing, business growth, property and partnerships, in this podcast, Jane interviews successful entrepreneurs across multiple sectors. She also shares her own triumphs and lessons, bringing a refreshingly open, no holds barred authenticity to her audience of start-up and early stage business owners.

Featuring new solo episodes for 2021, as well interviews with Jane’s carefully hand-picked guests, The Smart Connector is ideal for those who want to to build expert authority, scale their businesses, and live their best lives.

Discover Jane’s Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass