Launching A ‘New Generation' Health Drink - With Nick Hird  artwork
The Smart Connector

Launching A ‘New Generation' Health Drink - With Nick Hird

  • E158
  • 40:03
  • July 29th 2022

Nick Hird, Co-founder of ViDrate is a former male model with a background in fitness and nutrition. 

Specialising in hydration for over 7 years, Nick has delivered talks on the benefits of hydration to the military, NHS, fire service, universities, professional athletes and many more. 


Nick has a passion for helping people to make small changes to their lifestyles and habits, that have a huge positive impact on overall wellbeing. 

He noticed that one of, if not the biggest benefit to health and almost all ailments was simply drinking more water. 

Nick and his business partner Rob, created the world’s first zero sugar hydration powder, designed to help you consume more water, with added vitamins and electrolytes and no artificial colours, flavours, sweeteners or preservatives. ViDrate was born. 

They have attracted many passionate advocates of their products as well as investors, including members of the renowned pop group McFly.

Do you drink enough water, and if not, would you like to get a box of ViDrate for free to help along the way? Listen to the full episode to see how you can get your free ViDrate box! 

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

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The Smart Connector

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 

Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you.

The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success. 

Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  

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