Scaling SASS (Software as a Service) - With Gideon Lask artwork
The Smart Connector

Scaling SASS (Software as a Service) - With Gideon Lask

  • E123
  • 46:02
  • October 12th 2021

Gideon Lask is a Tech CEO and Founder of BuyaPowa - the only scalable refer-a-friend and advocacy platform for all industries (especially highly regulated ones such as banking and insurance). 

In this fascinating interview Jane and Gideon talk about the ever-changing tech landscape, and the demands of the start up to scale up journey. 

You’ll hear how Gideon remortgaged his house to bootstrap his startup and how he subsequently attracted his ideal investors. 

How he pivoted twice to find a true product market fit, his acquisition of another business, and future M&A plans. The challenges and delights of a remote global workforce, his personal life, children, divorce and remarriage. And finally the peak performance habits that keep him on track for success.

This is a no holds barred discussion that is full of great insights and wisdom for startups and scale-ups alike. 

The Smart Connector

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 

Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you.

The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success. 

Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  

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