435. Activation Events to Get Clients
- E435
- 12:17
- January 19th 2026
In this episode of the Passports, Profits, and Pixie Dust podcast, host Lindsay Dollinger delves into the concept of activation events—events designed to transition potential clients from interest to active engagement with your business offerings. Lindsay explains that activation events can take various forms such as workshops, webinars, live training sessions, and more. She emphasizes their importance in building trust and creating momentum, and outlines the steps to plan an effective activation event, which include setting a clear goal, solving one specific problem, selecting the right format, designing for transformation, and making a natural next-step offer. Lindsay also invites listeners to her upcoming paid activation event planning workshop for more personalized guidance.
00:00 Introduction to Activation Events
00:29 Defining Activation Events
01:26 Benefits of Activation Events
03:11 Planning Your Activation Event
03:43 Setting Goals and Solving Problems
05:14 Choosing the Right Format
06:55 Designing the Transformation
07:36 Making the Offer
07:58 Invitation to Workshop
09:00 Final Thoughts and Encouragement
Connect with Lindsay: https://www.lindsaydollinger.com/links
Join Activation Events Workshop: www.lindsaydollinger.com/activationeventblueprint
Passports, Profits and Pixie Dust
Welcome to the Passports, Profits and Pixie Dust Podcast! Host Lindsay Dollinger shares tips, strategies, stories, and interviews that will help you grow the travel business you want without burnout...with some pixie dust (FUN) sprinkled in!
Are you ready to be empowered to start or uplevel your business so you can earn the income you deserve to live the life of your dreams? It's time to create and own your magic!
About Lindsay: Lindsay is a travel agency owner, podcast host, high school Spanish teacher, dog mama to Bella, and Disney lover! She lives in Ohio with her younger sister and their rescue dog (from Puerto Rico), Bella. She's obsessed with all things Disney (the parks, movies, studying the business model, and running RunDisney races).
She started in business in network marketing in 2016. Needing an outlet to feel fulfilled after her mom passed away from a nearly 17 year battle with breast cancer in 2015, she quickly found that she was obsessed with helping other women also grow their businesses, and her coaching business very organically grew from her success in her own business and helping others on her team. She started this podcast in 2020 to share not only her own business advice and tips as she's on the journey herself, but also to interview other motivational women to share with YOU ! Additionally, she has always loved Disney, and one of the things she does is work as a travel agent who specializes in Disney and cruises. So, it was very natural for her to add her Disney-inspired branding into her business coaching, and the rest is history!
www.lindsaydollinger.com**The opinions expressed by Lindsay Dollinger on this podcast, her website, or her social media accounts are those of her own and are not those of any other company she partners with.
Meet the Host
Lindsay is a women’s business coach, podcast host of the Passports, Profits and Pixie Dust podcast, high school Spanish teacher, dog mama to Bella, travel advisor, and Disney lover! She lives in Ohio with her younger sister and their rescue dog (from Puerto Rico), Bella. She's obsessed with all things Disney (the parks, movies, studying the business model, and running RunDisney races).
She started in business in network marketing in 2016. Needing an outlet to feel fulfilled after her mom passed away from a nearly 17 year battle with breast cancer in 2015, she quickly found that she was obsessed with helping other women also grow their businesses, and her coaching business very organically grew from her success in her own business and helping others on her team. She started this podcast in 2020 to share not only her own business advice and tips as she's on the journey herself, but also to interview other motivational women to share with YOU ! Additionally, she has always loved Disney, so it was very natural for her to add her Disney-inspired branding into her business coaching, and that’s how she formed her membership, The Social Sales Society.
