354. Mastering Marketing Ecosystems and Ads with Frannie Coggeshall
- E354
- 45:19
- August 26th 2024
In this episode of the Purpose, Profits, and Pixie Dust podcast, host Lindsay Dollinger chats with Frannie, a digital marketing expert living in Portugal. Frannie shares her journey from Massachusetts to running a remote digital marketing agency focusing on Facebook and Instagram ads. She explains the concept of the marketing ecosystem and its importance, providing practical tips for organic and paid strategies to engage and convert audiences. They delve into the nuances of Facebook and Instagram ads, testing strategies, audience selection, and more. The discussion also covers balancing automation with personal connections and offers valuable insights for both beginners and advanced marketers. Frannie concludes by offering different levels of support for those looking to implement ads in their business.
00:00 Introduction and Guest Welcome
00:09 Frannie's Background and Journey
01:23 Understanding the Marketing Ecosystem
03:36 The Importance of Consistency in Marketing
05:35 Current Organic Marketing Strategies
13:36 Diving into Facebook and Instagram Ads
20:08 Creating Effective Ad Content
25:53 Audience Targeting Strategies
32:03 Rapid Fire Questions and Conclusion
About Frannie: Frannie’s a Cape Cod native living in Portugal running a fully-remote, digital marketing agency, Elevate Her Marketing focused on Facebook and Instagram ads. EHM’s mission is to elevate the income of women all over the world so they can have the power & freedom to live the life of their dreams. EHM has helped client’s make over $8 million in profit since starting in 2017!
Connect with Frannie:
Marketing Ecosystem Playbook: https://drive.google.com/file/d/1s5kf9Od2NuAmRHN3PJh9zy5gxr6Wo6DO/view?usp=sharing
Additional Links:
1. https://elevatehermarketing.com
2.https://www.instagram.com/elevatehermarketing
Connect with Lindsay:
Join the Confident and Ambitious Mastermind: https://www.lindsaydollinger.com/mastermind
Sign up for the Magical Business and Empowerment Retreat here: https://www.eventbrite.com/e/magical-business-empowerment-retreat-for-women-registration-862079070707?aff=oddtdtcreator&utm_campaign=postpublish&utm_medium=sparkpost&utm_source=email
Connect with Lindsay: https://www.lindsaydollinger.com
Join the Purpose, Profits, and Pixie Dust CEO Society for just $22 a month: https://www.lindsaydollinger.com/offers/vepQmVhq
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Purpose and Pixie Dust
Welcome to the Purpose and Pixie Dust Podcast! Host Lindsay Dollinger shares tips, strategies, stories, and interviews that will help you grow your purpose-driven business you want without burnout...with some pixie dust (FUN) sprinkled in!
Are you ready to be empowered to start or uplevel your business so you can earn the income you deserve to live the life of your dreams? It's time to create and own your magic!
About Lindsay: Lindsay is a women’s business coach, podcast host of the Purpose and Pixie Dust podcast, high school Spanish teacher, dog mama to Bella, and Disney lover! She lives in Ohio with her younger sister and their rescue dog (from Puerto Rico), Bella. She's obsessed with all things Disney (the parks, movies, studying the business model, and running RunDisney races).
She started in business in network marketing in 2016. Needing an outlet to feel fulfilled after her mom passed away from a nearly 17 year battle with breast cancer in 2015, she quickly found that she was obsessed with helping other women also grow their businesses, and her coaching business very organically grew from her success in her own business and helping others on her team. She started this podcast in 2020 to share not only her own business advice and tips as she's on the journey herself, but also to interview other motivational women to share with YOU ! Additionally, she has always loved Disney, and one of the things she does “on the side” is work as a Disney travel agent. So, it was very natural for her to add her Disney-inspired branding into her business coaching, and the rest is history!
www.lindsaydollinger.com**The opinions expressed by Lindsay Dollinger on this podcast, her website, or her social media accounts are those of her own and are not those of any other company she partners with.
Meet the Host
Lindsay is a women’s business coach, podcast host of the Purpose and Pixie Dust podcast, high school Spanish teacher, dog mama to Bella, and Disney lover! She lives in Ohio with her younger sister and their rescue dog (from Puerto Rico), Bella. She's obsessed with all things Disney (the parks, movies, studying the business model, and running RunDisney races).
She started in business in network marketing in 2016. Needing an outlet to feel fulfilled after her mom passed away from a nearly 17 year battle with breast cancer in 2015, she quickly found that she was obsessed with helping other women also grow their businesses, and her coaching business very organically grew from her success in her own business and helping others on her team. She started this podcast in 2020 to share not only her own business advice and tips as she's on the journey herself, but also to interview other motivational women to share with YOU ! Additionally, she has always loved Disney, so it was very natural for her to add her Disney-inspired branding into her business coaching, and that’s how she formed her membership, The Purpose, Profits and Pixie Dust CEO Society.
