393. Uncovering the Secrets to Successful Sponsorships with Justin Moore
- E393
- 49:45
- April 21st 2025
In this episode, Lindsay welcomes Justin Moore, an expert in influencer marketing and sponsorships, onto the podcast. Justin shares his journey from helping his wife's YouTube channel grow into a profitable venture, to founding an influencer marketing agency. He reveals key strategies from his book 'Sponsor Magnet,' including his ROPE pitching method, transitioning from affiliate marketing to paid sponsorships, and the importance of contracts. Justin and Lindsay dive into actionable advice for both new and seasoned creators on crafting effective pitches, pricing, and maintaining long-term brand relationships. They discuss Justin's daily routines, favorite books, and his travel bucket list, offering listeners a blend of professional insights and personal anecdotes.
00:00 Welcome and Introduction
00:20 Justin Moore's Journey into YouTube
01:35 First Paid Collaboration
02:46 The Birth of an Influencer Marketing Agency
03:08 Introducing 'Sponsor Magnet'
04:29 The Impact of COVID and Shifting Focus
06:33 The Philosophy Behind Writing the Book
09:12 Effective Pitching Strategies
13:39 Real-Life Pitch Example
16:02 Researching Brands for Effective Pitches
20:11 Affiliate Marketing Insights
20:31 The Reality of Affiliate Marketing
21:54 Hybrid Compensation Models
23:42 Educating Brands and Creators
27:18 The Importance of Feedback
30:46 Finding Sponsors with a Small Audience
36:58 The Value of Contracts
40:13 Personal Insights and Routines
42:43 Conclusion and Contact Information
Connect with Justin: https://www.sponsormagnet.com
Grab his book: https://amzn.to/3RdqBJZ
Connect with Lindsay:
Join the Travel Agent Marketing Studio: https://www.lindsaydollinger.com/links
Connect with Lindsay: Learn more about the travel agent business or get quotes for a trip: https://www.lindsaydollinger.com/travel
Connect with Lindsay: https://www.lindsaydollinger.com
Get your ticket to Purpose, Profits, and Pixie Dust Live here: https://lindsaydollinger.regfox.com/purpose-profits-and-pixie-dust-live
Get 10% off your order at https://www.bellablingshop.com with code PODCAST
Tag @lindsaydollinger on IG when you listen and share the show!
Please subscribe to the show and leave a quick review! Appreciate you!
Passports, Profits and Pixie Dust
Welcome to the Passports, Profits and Pixie Dust Podcast! Host Lindsay Dollinger shares tips, strategies, stories, and interviews that will help you grow the travel business you want without burnout...with some pixie dust (FUN) sprinkled in!
Are you ready to be empowered to start or uplevel your business so you can earn the income you deserve to live the life of your dreams? It's time to create and own your magic!
About Lindsay: Lindsay is a women’s business coach, podcast host, high school Spanish teacher, dog mama to Bella, and Disney lover! She lives in Ohio with her younger sister and their rescue dog (from Puerto Rico), Bella. She's obsessed with all things Disney (the parks, movies, studying the business model, and running RunDisney races).
She started in business in network marketing in 2016. Needing an outlet to feel fulfilled after her mom passed away from a nearly 17 year battle with breast cancer in 2015, she quickly found that she was obsessed with helping other women also grow their businesses, and her coaching business very organically grew from her success in her own business and helping others on her team. She started this podcast in 2020 to share not only her own business advice and tips as she's on the journey herself, but also to interview other motivational women to share with YOU ! Additionally, she has always loved Disney, and one of the things she does is work as a travel agent who specializes in Disney and cruises. So, it was very natural for her to add her Disney-inspired branding into her business coaching, and the rest is history!
www.lindsaydollinger.com**The opinions expressed by Lindsay Dollinger on this podcast, her website, or her social media accounts are those of her own and are not those of any other company she partners with.
Meet the Host
Lindsay is a women’s business coach, podcast host of the Purpose and Pixie Dust podcast, high school Spanish teacher, dog mama to Bella, and Disney lover! She lives in Ohio with her younger sister and their rescue dog (from Puerto Rico), Bella. She's obsessed with all things Disney (the parks, movies, studying the business model, and running RunDisney races).
She started in business in network marketing in 2016. Needing an outlet to feel fulfilled after her mom passed away from a nearly 17 year battle with breast cancer in 2015, she quickly found that she was obsessed with helping other women also grow their businesses, and her coaching business very organically grew from her success in her own business and helping others on her team. She started this podcast in 2020 to share not only her own business advice and tips as she's on the journey herself, but also to interview other motivational women to share with YOU ! Additionally, she has always loved Disney, so it was very natural for her to add her Disney-inspired branding into her business coaching, and that’s how she formed her membership, The Purpose, Profits and Pixie Dust CEO Society.
