We talk a lot about content marketing, inbound marketing, lead magnets, search engine optimization, and all the things that enable you to drive leads from your website straight into your sales queue. But we've never gone deep into one of the most important pieces of the puzzle, your landing page.
Without a successful landing page, you can drive all the traffic to your site that you want, drive them away that is. You have to have a great landing page to seal the deal and get that visitor to give you their information and become a lead.
In this episode, we talk about the 8 essential components of a great landing page and go over some of the technology available to help you make one.