Dusty Mitchell: Dusty Lumber Co

Based out of Southern Alberta and going strong since 2015, Dusty Lumber Co. specializes in reclaimed wood. Doing a majority of barn demolitions themselves, they set up shop to mill, clean, and create furniture out of the reclaimed barn wood.

In late 2015, they doubled their equipment and production hoping that the economy would turn around and items would start selling. As they ventured more into e-commerce, Facebook, and Instagram, their furniture sales started going through the roof. Not taking a break and pushing through, Dusty Lumber continued to grow, and the hard work and efforts paid off.

Switching from his prior career to taking on Dusty Lumber full-time - Dusty considers himself a serial entrepreneur. As his kids started growing older, he knew it was time to focus on one thing entirely. Previously, he had started a scrap business, but as the price of scrap went down, he knew it was time to invest all of his drive into the wood business.

His advice to go full time? “Take the jump, have faith in yourself, and put your best foot forward.” “Swallow your fear and go for it because there’s no easy, perfect way to go full-time. It’s NOT easy, and there will be sleepless nights, but you just have to go for it.”

 

Show Highlights:

• Face your fear to go full-time.
• Circulate your product in trade shows - Do this to “Beta Test” your product. Not selling to family, but strangers that will show their honest opinion through their desire to purchase.
• A well-run and effective marketing campaign is SIGNIFICANTLY cheaper and more effective at growing your wood business than trade and home and garden shows.
• Social media marketing and Facebook ad creation is the KEY to income generation.

 Contact Info

• Website: www.dustylumberco.com
• Facebook: facebook.com/dustylumberco
• Insta: @dustylumberco