Andy Johnson was a hobbyist woodworker that set out to make a cutting board simply because it sounded like an enjoyable project to do. However, he ended up enjoying it so much that he didn’t stop at just one and in 2018, Two Acre Woodworks was born. With what started as a hobby, Two Acres Woodworks is now a wood business that specializes mostly in custom cutting boards.
With a little over 11.5 followers on Instagram, the IG platform brings in the majority of Andy’s clients and he ships to them all across the United States. Most recently he shipped a board all the way to Alaska!
Show Highlights:
- With a niche that’s not unknown and many other makers in the cutting board sphere, Andy says that initially, one of his biggest struggles was product sales. However, between his Instagram marketing technique and his unique and beautiful designs, he was still able to go full-time and establish himself as a leader in the space.
- Andy is currently working on an artisan series of design boards that will soon be released on his website.
Instagram Marketing Tips:
- Andy credits the quality of the images on his feed to the quick rise in his follower count. He noticed early on that professional looking images captured the attention of people in a way that blurry and unfocused images didn’t and he’s taken advantage of that fact.
- While shooting one day, Andy noticed that certain lighting would blend the colors of the boards together and the beauty of the design would be lost in the finished photo. Looking to correct this, he now pays special attention to the space, time of day, and lighting when he takes his social media photos.
Get In Touch With Two Acre Woodworks:
- www.twoacrewoodworks.com
- @twoacrewoodworks
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Copyright © 2018 Acres of Timber
Copyright © 2018 Acres of Timber
The Woodpreneur Podcast
We cover the business and marketing side of the sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast.
Each week, we interview business owners, large-scale companies, entrepreneurs, makers, and designers while also offering marketing and business advice that will help you grow your business and increase your profits. Tune in every Thursday!
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