In this episode, Steve Larosiliere interviews Aaron Cash from Fine Line Millworks, who shares his journey of starting the company and navigating various challenges, including the impact of COVID-19. They focused on creating a customer-centric experience and developed a process to understand and meet their clients' needs. They also leveraged online platforms like Zoom to connect with customers and showcase their work. Through strategic partnerships and exposure on HGTV and Magnolia Network, they gained recognition and expanded their client base. Currently, they are working on developing new products and finding the balance between custom work and scalability.
Takeaways:
- Focus on creating a customer-centric experience and understanding your clients' needs.
- Leverage online platforms like Zoom to connect with customers and showcase your work.
- Strategic partnerships and exposure on popular networks can help gain recognition and expand your client base.
- Find the balance between custom work and scalability to ensure profitability and growth.
Chapters:
- 00:00 Introduction and Background of Fine Line Millworks
- 09:18 Adapting to COVID-19 and Creating a Predictable Process
- 14:08 Strategic Partnerships and Exposure on HGTV and Magnolia Network
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