Brad & Hannah Klingman: RiseUp Label

In this episode of the Woodpreneur Podcast, host Steve Larosiliere speaks with Brad and Hannah from Rise Up Label, a company dedicated to providing innovative labelling solutions for the woodworking industry. They discuss the challenges of residue left by standard labels, the importance of quality equipment, and their marketing strategies to reach potential clients. The conversation also explores the ideal client profile, operational challenges faced by cabinet makers, and future growth strategies for Rise Up Label.

Takeaways

• Rise Up Label addresses the residue problem in woodworking labels with innovative solutions.
• Their marketing has shifted from traditional methods to leveraging social media and online sales.
• Ideal clients range from small woodworking shops to large cabinet manufacturers.
• Future growth involves expanding offerings, building a community, and fostering partnerships.
• Labels, though small, are a vital component of the manufacturing process.

Chapters

00:00 – Introduction to Rise Up Label

02:11 – Solving the Residue Problem

06:11 – Marketing the Solution

09:41 – Growth and Operations

12:10 – Understanding the Ideal Client

13:46 – Operational Challenges in Cabinet Making

16:14 – Investing in Quality Equipment

18:33 – Expanding Beyond Labels

22:19 – Future Growth Strategies

23:22 – Advice for Online Presence

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Connect with Brad & Hannah at:

https://www.instagram.com/riseupenterprise/