In this episode of the Woodpreneur Podcast, host Steve Larosiliere speaks with Bucky and Melissa Miller of Miller's Rustic Sawmill. They share their journey from tree work to establishing a successful sawmill business, emphasizing the importance of community engagement, innovative marketing strategies, and balancing roles within their partnership. The Millers discuss their product offerings, including live-edge slabs and custom furniture, and how they’ve revitalized their small town while navigating growth challenges and opportunities.
Takeaways
- Starting a sawmill allowed them to stay closer to home.
- Community engagement has been a cornerstone of their success.
- Facebook Live sales boosted visibility and expanded their market.
- High-quality, custom products set them apart.
- Balancing risks and opportunities drives their strategy.
Chapters
00:00 - The Journey Begins: From Tree Work to Sawmill
02:56 - Building a Business: The Early Years
05:47 - Community Impact: Revitalizing King City
09:01 - Product Offerings: From Slabs to Custom Builds
11:54 - Navigating Risks and Opportunities
15:12 - Innovative Sales Strategies: Live Sales and Beyond
17:55 - Balancing Roles: The Power of Partnership
21:11 - Future Growth: Expanding the Brand
24:05 - Final Thoughts: Building a Legacy
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Connect with Millers:
https://millersrusticsawmill.com/
https://www.instagram.com/millersrusticsawmill
https://www.facebook.com/millersrusticsawmill
The Woodpreneur Podcast
We cover the business and marketing side of the sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast.
Each week, we interview business owners, large-scale companies, entrepreneurs, makers, and designers while also offering marketing and business advice that will help you grow your business and increase your profits. Tune in every Thursday!
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