Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Cam Anderson from Blacktail Studio. Cam reflects on the changes and challenges he faced over the past few years, especially during the global pandemic. He made the daring decision to quit his full-time job as a life flight pilot to pursue woodworking and content creation. Cam shares the challenges and uncertainties he faced during this transition, especially considering his wife's business and the state of the world at the time.
Despite the initial uncertainty, Cam's decision paid off as he witnessed a significant surge in his YouTube channel's popularity during the pandemic. With dedication and hard work, Cam managed to replace his income and even surpass it through his woodworking projects and YouTube content.
Listen now and get the whole story!
“I need to find this voice because I want to be like this person. And for me, this is the only one I know how to do. You know, if you had me in charge of a TV show, and I had to create a character? I couldn't do it. Because it would just be the one.” -Cam Anderson
The Creative Process:
Cam delves into his creative process, highlighting his approach to finding inspiration for his woodworking projects and YouTube videos. He emphasizes the importance of staying open to new ideas and leveraging various sources for inspiration, such as social media platforms like TikTok.
Branding and Authenticity:
Cam discusses his branding strategy, which revolves around simplicity and authenticity. He shares insights into his snarky humor and how it resonates with his audience, leading to increased engagement and brand loyalty.
Expanding Horizons:
Apart from YouTube, Cam has ventured into other entrepreneurial endeavors, such as launching Maker Book—a directory of woodworking spaces—and creating his own product line, including the successful Three Nana ceramic finish.
Lessons Learned and Future Plans:
As Cam reflects on his journey, he emphasizes the importance of focus, commitment, and embracing change. He discusses his future plans, including further expanding his YouTube channel, growing his product line, and staying relevant in the ever-evolving world of content creation.
Conclusion:
Cam's story is a testament to the power of passion, dedication, and resilience. From quitting his job to pursue his dreams to building a successful brand and product line, Cam's journey inspires aspiring creators and entrepreneurs to follow their passions and carve their own path to success.
“It's about getting their name and their brand out there and getting their unique perspective out there, like that's what a woodpreneur to me is like, because woodpreneurs do things that not a lot of people can do.”
-Steve Larosiliere
Want to get in touch with Cam Anderson?
Contact him through:
Instagram: https://www.instagram.com/blacktailstudio/
The Woodpreneur Podcast
We cover the business and marketing side of the sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast.
Each week, we interview business owners, large-scale companies, entrepreneurs, makers, and designers while also offering marketing and business advice that will help you grow your business and increase your profits. Tune in every Thursday!
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