In this episode, Steve Larosiliere interviews Eric Marton from Shoreline Custom Cabinetry. Eric shares how he and his partner Jason Jarrold started their business after meeting through the Kijiji app. They took a leap of faith and invested all their money into the business. Eric talks about the importance of networking and word-of-mouth marketing in growing their customer base. He also discusses the benefits of using a CNC machine and other investments they have made in their business. Eric shares their plans for future growth, including expanding into light renovations.
In this conversation, Eric Marton, co-owner of Shoreline Custom Cabinetry, discusses the origin of the company's name and its location in Windsor, Canada. He shares insights into Windsor's growing population and the impact of EV battery plants on the local economy. Eric also talks about the benefits of using CanCam CNC machines and the importance of programming. He seeks advice on improving Instagram engagement and discusses the balance between direct customers and contractors. Steve emphasizes the value of documenting the process and creating content to showcase the company's values and attract customers. He also highlights the importance of optimizing the website and engaging with customers through social media.
Takeaways:
- Taking a leap of faith and investing in your business can lead to success.
- Networking and word-of-mouth marketing are powerful tools for growing a customer base.
- Using a CNC machine can greatly improve efficiency and accuracy in cabinetry work.
- Investing in the right tools and equipment can help streamline operations and improve productivity.
- Expanding into related services, such as light renovations, can open up new opportunities for business growth.
- Choose a name that reflects the location and surroundings of your business.
- Consider the impact of local factors, such as population growth and economic developments, on your business.
- Invest in high-quality machinery and focus on programming to ensure efficient and accurate production.
- Document your process and create engaging content to showcase your work and attract customers.
- Optimize your website with testimonials, videos, and engaging content to make it easy for customers to choose your business.
**Chapters:**
00:00 - Introduction and Background
01:20 - Starting Shoreline Custom Cabinetry
05:06 - Building the Brand and Getting Customers
07:26 - Partnership and Networking
09:02 - Benefits of a CNC Machine
12:09 - Semi-Partnership and Sharing Space
13:07 - Choosing a CanCam CNC Machine
14:01 - Impact of the CanCam CNC Machine
19:10 - Business Growth and Future Plans
20:26 - Expanding into Light Renovations
21:36 - The Origin of the Name Shoreline
22:22 - Location and Proximity to the United States
23:24 - Windsor's Growing Population
24:08 - Visiting Windsor and Getting a CanCam CNC
25:05 - The Importance of Programming in CNC Machines
25:23 - Advice for Improving Instagram Engagement
26:19 - Balancing Direct Customers and Contractors
27:17 - Dealing with Potential Time-Wasting Customers
28:19 - Customer Acquisition and Word of Mouth
29:17 - Documenting the Process and Creating Content
30:11 - Injecting Values and Storytelling in Content
31:08 - Optimizing the Website and Engaging with Customers
33:01 - Continuously Improving and Doubling Down on Success
34:06 - Investing in Testimonials and Organic Content
36:53 - Improving the Website and Adding Personal Photos
37:18 - Final Advice: Don't Give Up and Focus on Quality
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Connect with Eric at:
https://www.instagram.com/shorelinecustomcabinetry/
The Woodpreneur Podcast
We cover the business and marketing side of the sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast.
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