Garrett Magnusson: Raw Heartwood

In this episode of the Woodpreneur Podcast, host Steve Larosiliere speaks with Garrett Magnuson from Raw Heartwood, a log-to-table woodworking company. Garrett shares his journey into woodworking, the challenges he faced in the early years of his business, and how he found his passion for creating beautiful wood products. The conversation explores the daily operations of Raw Heartwood, the importance of mentorship, and the lessons Garrett has learned throughout his entrepreneurial journey. They also discuss marketing strategies, community engagement, and future growth opportunities for the business.

Takeaways:

• Raw Heartwood processes wood from logs to finished pieces.
• Garrett transitioned to woodworking after working as a park foreman.
• Woodworking is challenging but fulfilling.
• Garrett’s passion lies in transforming raw wood into art.
• He enjoys every part of the business, from milling to epoxy tables.
• COVID-19 created early business challenges.
• Community engagement is key to Raw Heartwood’s success.
• Mentorship has been crucial to Garrett’s growth.
• Marketing should focus on local outreach and community ties.
• Key lessons include problem-solving and adaptability.

Chapters:

• 00:00 Introduction to Raw Heartwood
• 03:02 The Journey into Woodworking
• 06:00 Finding Passion in Woodworking
• 09:01 The Growth of Raw Heartwood
• 12:13 Daily Operations and Community Engagement
• 14:56 Mentorship and Learning
• 18:01 Marketing Strategies and Community Building
• 21:03 Lessons Learned in Business
• 23:58 Future Growth and Scaling Opportunities

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Garrett at:

https://www.instagram.com/raw_heartwood/