Haeden Secor: Truett & Grace Construction artwork
The Woodpreneur Podcast

Haeden Secor: Truett & Grace Construction

  • S3E256
  • 30:19
  • March 23rd 2023

Haeden Secor: Truett & Grace Construction


“You're catching us in the very early stages. We probably went into business about seven months ago. So, we're definitely in the growing stage, mostly just making connections, networking, and stuff like that. The long-term goal is we're more of a general contractor.

That's what the goal is. So, being in Lake Harwell, we're here on the lake. So, our long-term goal is, we want to start building custom lake homes, kind of designated more towards the higher-end homes is what my end goal is, but for right now, just getting started, I'm not turning down any projects.”


 - Haeden Secor


Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Haeden Secor from Truett & Grace, a professional contracting company, Located in Hartwell, Georgia.


Haeden launched his company roughly seven months ago. They were undoubtedly in the growing stage and were mainly networking and forming relationships. Situated in Lake Harwell, their long-term ambition is to build unique lake homes oriented more towards higher-end properties. However, as they are only beginning, Haeden is not rejecting any projects at this time.


In this episode, Haeden discusses his first six months of business ownership, how he transitioned from his day job to make his side hustle a full-blown business, and the most profitable projects his team has completed thus far, and more!


It's challenging to work a full-time job plus a side gig. Haeden's company's initial marketing strategy consisted only of yard signs and word-of-mouth, but he had to approach it slightly different. After all, he had a full-time job and was working from 6:00 AM to 5:00 PM, so he could put only so much time into it. He also wanted to avoid overloading himself by advertising too vigorously. But how did Haeden handle it?


Listen now and get the whole story!

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The Woodpreneur Podcast

We cover the business and marketing side of the sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast.

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