James Peglar: Lux Edge Furniture

Today we welcome James Peglar from Lux Edge Furniture to the show. James used to work in corporate America but always knew that he had the drive and mindset of an entrepreneur. Ultimately he decided to take everything he had learned about running a business and strike out independently. Lux Edge Furniture’s start was James making coffee tables out of his garage in October of 2014. It took off from there.

James did a ton of marketing, and his products ended up in La Z Boy within a few months. He’s gone from a team of just himself and his wife making a small coffee table a month to having four in-house employees, some support staff, and producing 15-20 large products every month. Lux Edge Furniture also now ships all over the world.

The Beginning

James wanted to make his life as successful as his abilities. He knew that working for someone else imposed a limit that didn’t align with his personal goals. On top of that, he was surrounded by people who hated their jobs, and he decided that life really wasn’t for him. 

To grow the business in the early days, he would literally give away tables so people would have it in their showroom, and within the first six months, he was turning a profit. That’s about the time he knew he had a viable business. 

His proper start was with an Etsy account. At that point in time, there were two or three other people selling furniture through the website. It blew up automatically. In the first 12 months, James made almost $400,000 in revenue selling locally and through Etsy. It was the perfect combination for a huge success. James picked the right market at the right time, and he used the business knowledge he had gained from his corporate job to market the right way out the gate.

Adding to his background in business, James also has a knack for sales and an eye for quality products. James notes that personally, he cares about quality and investing in things that are built to last. This mindset is one he shares with his customers giving them a great foundation and understanding.

Great Business Mindset

The best equipment investment that the team has made is a CNC machine that is 16 feet by 6 feet wide. James hunted for a while to find a machine that was capable of making larger tables, but in his words, by having the capacity, you tell the universe that you’re ready for it. 

Five years ago, when James talked about the farm he grew up on, he always said to his wife that they would buy it in the next 5-6 years. Sure enough, the shop is currently based on that very same farm. As an entrepreneur, you have to have a vision, and it is critical you make decisions based on where you want to be, not where you are right now. If you say you can’t do something you’re 100% correct, whether you’re actually right or wrong, if you focus on what you want and you visualize it and dream about it, you’re more likely to get there.

For James, the biggest struggle in growing the business has been not being scared. Fortunately, he knows that a business owner is built differently than most people. Most people need to know where their next paycheque is coming from or their next meal, but for James, he knows even if he lost everything and had to restart tomorrow, he would be fine because he knows how to build a business. 

To see more from Lux Edge and James and the team’s awesome work, check them out here:

Lux Edge Furniture Website

@ LuxEdge