In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Jay Peight from JointaWood, who transitioned from farming to woodworking and eventually to manufacturing machines for the woodworking industry.
Jay shares his journey of engineering a flattening machine, the challenges he faced during the boom in the sawmill industry, and his insights on market trends for live edge slabs.
He discusses the importance of building a reliable brand, the innovations in his machinery, and the balance between work and personal passion. The conversation also touches on marketing strategies and the future of his business.
Takeaways
- Jay transitioned from farming to woodworking and manufacturing
- He engineered a flattening machine to solve a personal problem
- The woodworking industry experienced a boom during the COVID pandemic
- Building a reliable brand is crucial for long-term success
- Marketing visibility is a key focus for Jay's business growth
Chapters
00:00 From Farming to Woodworking: Jay's Journey
03:00 Engineering a Solution: The Birth of a Business
06:00 Navigating the Boom: Challenges and Opportunities
08:59 Building a Brand: Manufacturing and Marketing Strategies
12:04 Market Trends: The Future of Live Edge Slabs
15:01 Understanding the Industry: Insights and Challenges
17:47 Innovations in Machinery: Features and Options
21:03 Balancing Work and Passion: The Woodworker's Dilemma
24:00 Future Plans: Expanding the Business
26:52 Visibility and Growth: Marketing Strategies for Success
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
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The Woodpreneur Podcast
We cover the business and marketing side of the sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast.
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