In this episode of the Woodpreneur Podcast, Jennifer Alger interviews Julie Stelman, co-founder of AncesTREE, discussing her journey from a background in forestry and education to creating an innovative inventory management system for the wood industry.
They explore the challenges faced in building AncesTREE, the importance of understanding customer needs, and the revolutionary marketplace that allows multiple sawmills to sell their products efficiently.
Julie shares insights on overcoming personal and professional obstacles, the significance of the name AncesTREE, and offers advice for sawmill companies hesitant to adopt new technologies.
Takeaways
- Julie transitioned from wildlife technician to co-founding AncesTREE
- AncesTREE simplifies inventory management for sawmills
- Understanding customer needs was crucial in system development
- The marketplace allows multiple vendors to sell wood efficiently
- Embracing technology can transform sawmill operations
Chapters
00:00 Introduction to Julie Stelman and Her Journey
02:57 From Chaos to Opportunity: The Birth of AncesTREE
05:59 Building the Inventory Management System
08:51 Understanding Customer Needs and System Automation
11:52 The Story Behind the Name: AncesTREE
14:41 Overcoming Challenges in Building AncesTREE
17:59 The Marketplace: Revolutionizing Wood Sales
20:36 Advice for Sawmill Companies: Embracing Change
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
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The Woodpreneur Podcast
We cover the business and marketing side of the sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast.
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