Karen McWilliams: Closets by Karen

In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Karen McWilliams, founder of Closets by Karen. Karen shares her journey from studying fashion merchandising to starting her own closet design business. She highlights the power of word-of-mouth marketing, defines her ideal client profile, and explores evolving trends in closet design. The conversation touches on the emotional impact of organized spaces, effective marketing strategies for growth, and Karen's aspirations for the future of her business.

Takeaways

1. Karen’s journey into closet design began as she sought more flexibility as a new mother.
2. Word-of-mouth remains a powerful marketing tool for Closets by Karen.
3. Her ideal client is often building a new home or renovating an existing one.
4. Trends in closet design are shifting toward lighter colors and better organization.
5. The emotional satisfaction of clients is a key motivator for Karen.

Chapters

00:00 - The Genesis of Closets by Karen

03:02 - Building a Brand Through Word of Mouth

05:55 - Understanding the Ideal Client

09:02 - Trends in Closet Design

12:01 - The Emotional Impact of Closet Design

15:02 - Marketing Strategies for Growth

18:01 - Future Aspirations and Collaborations

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Karen at:

https://closetsbykaren.com/

https://www.instagram.com/closetsbykaren/?hl=en