In this episode of the Woodpreneur podcast, host Steve Larosiliere interviews Katie Nagji, the founder of Swann Closet Design. Katie shares her journey from working in a larger closet company in New York City to starting her own business in Austin, Texas. She discusses the challenges and rewards of building a new client base, the evolving trends in closet design, and her creative process in delivering high-end, customized storage solutions. The conversation highlights the importance of referrals, the luxury market's demands, and the personal touch she brings to each project.
Key Takeaways
- Katie Nagji successfully transitioned from a corporate position in New York to establishing her own business in Austin, Texas
- Her business thrives primarily through referrals and focuses on high-end, custom millwork for various storage spaces
- Current trends in closet design are shifting towards more luxurious and colorful options
- Her creative process involves extensive client interaction and mood board development
- She has developed effective strategies for managing client relationships and budget discussions while maintaining high-quality standards.
Chapters
00:00 The Origin of Swann Closet Design
03:07 Transitioning to a New Market
06:08 Trends in Closet Design
09:04 Building a Client Base
12:07 The Creative Process
14:56 Navigating Client Relationships
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Connect with Katie at:
https://www.swannclosetdesign.com/
https://www.instagram.com/austinclosetdesign/
The Woodpreneur Podcast
We cover the business and marketing side of the sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast.
Each week, we interview business owners, large-scale companies, entrepreneurs, makers, and designers while also offering marketing and business advice that will help you grow your business and increase your profits. Tune in every Thursday!
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