In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Caleb and Kelly Geer of Urban Tree Merchants about their journey in the urban wood industry.
They discuss their passion for utilizing local trees, the challenges of running a woodworking business, and the importance of community partnerships.
The conversation highlights innovative projects, marketing strategies, and the significance of sustainability in woodworking. The Geers share insights on their experiences, the value of collaboration, and their vision for the future of urban wood utilization.
Top 5 Takeaways
- Urban Tree Merchants started from a passion for recycling wood
- The importance of community partnerships in utilizing local resources
- Innovative projects can showcase the value of urban wood
- Marketing strategies rely heavily on word of mouth and presence
- Sustainability is a key focus in the woodworking industry
Chapters
00:00 Introduction to Urban Tree Merchants
01:36 The Journey of Urban Tree Merchants
04:25 Daily Operations and Partnerships
07:38 Collaboration with the City of Arlington
10:05 Exciting Projects and Innovations
12:50 Documenting the Process
17:10 Challenges and Growth in Business
18:49 Overcoming Business Challenges
21:30 Passion for Urban Wood
23:28 Marketing Strategies for Small Businesses
24:44 Unique Selling Points of Local Wood
27:51 Leveraging Internships and Partnerships
30:30 Navigating Growth and Raw Material Supply
37:09 Collaborative Approaches to Large Projects
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
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You can connect with Caleb and Kelly:
https://urbantreemerchants.com/about-us/
The Woodpreneur Podcast
We cover the business and marketing side of the sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast.
Each week, we interview business owners, large-scale companies, entrepreneurs, makers, and designers while also offering marketing and business advice that will help you grow your business and increase your profits. Tune in every Thursday!
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