In this episode Steve Larosiliere interviews Kory Robison, owner of Robison Home Builders. Kory shares his journey in the construction industry and his company's growth. He grew up in the industry, working for his father's custom home-building company. After a few years of college, he decided to join the family business and eventually took over the company. He emphasizes maintaining core values and quality as the company grows. He discusses the challenges of scaling the business and the need for effective systems and subcontractor relationships. Kory also highlights the impact of word-of-mouth marketing and the influx of out-of-state clients. Kory also shares his goals for growth and how he measures success based on client satisfaction. He discusses the communication cadence with clients and the use of technology in his business. Finally, he seeks advice on marketing strategies for his custom home-building company.
Takeaways:
- Growing up in a family construction business provides valuable experience.
- Maintaining core values and quality is crucial for growth.
- Scaling requires effective systems and strong subcontractor relationships.
- Word-of-mouth marketing and referrals are powerful for growth.
- Out-of-state clients can drive business expansion.
- Custom home construction demands problem-solving and flexibility.
- Success is measured by client satisfaction.
- Effective client communication is essential.
- Technology can streamline construction operations.
- Marketing strategies include storytelling, community involvement, and targeted advertising.
Chapters:
- 00:00 Introduction and Background
- 05:37 Seeking Mentorship and Business Coaching
- 10:21 Lessons Learned from Scaling Too Fast
- 14:50 Pride in Sustaining Growth and Core Values
- 23:48 Effective Communication
- 32:39 Marketing Strategies
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Connect with Kory at:
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