In this episode, Steve Larosiliere interviews Laura Basili, the Deck Diva. She shares her journey in the decking industry and the growth of her business, Brazilian Lumber. She discusses the challenges of marketing niche products and the importance of training the marketing team. Laura emphasizes the significance of personal development and staying grounded as a business leader. She also highlights the impact of the economy on the industry and the plans for her business.
Takeaways
- Focus on personal development as a foundation for business success.
- Create training materials and online courses to onboard new team members and share industry knowledge.
- Stay grounded and present to approach challenges with a clear mind.
- Emphasize the importance of good service and building relationships with customers.
- Adapt to market trends and expand product offerings to meet customer demands.
Chapters
00:00 - Origin Story and Deck Diva Name
01:03 - Getting into the Industry
03:46 - Trends in the Decking Industry
05:42 - Business Operations and Team
06:58 - Marketing and Building a Customer Base
08:46 - Challenges in Running the Business
09:58 - Personal and Professional Development
11:14 - Expanding to a Second Location
12:18 - Exciting Aspects of the Business
13:51 - Importance of Being Grounded and Present
16:04 - Impact of the Economy on the Business
20:16 - Approach to Personal and Professional Development
25:32 - Perspective on Life and Business
29:35 - Marketing Advice and Training the Marketing Team
Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com
Connect with Laura at:
https://www.instagram.com/brazilian_lumber/
https://www.instagram.com/realdeckdiva/
The Woodpreneur Podcast
We cover the business and marketing side of the sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast.
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