In this episode of the Woodpreneur Podcast, Steve Larosiliere interviews Mike McCormack from McCormack Builders. Mike shares how he started his custom home-building company and the challenges and successes he has experienced over the years. He discusses the importance of self-education and continuous improvement in the construction industry. Mike also talks about the plans for his company, including moving to a new headquarters and implementing more efficient building practices. Steve provides feedback on marketing strategies, emphasizing the importance of storytelling and building relationships with clients.
Takeaways:
- Continuous self-education is crucial in the construction industry.
- Building strong relationships with clients is essential for success.
- Telling stories and showcasing the process behind builds can attract potential clients.
- Optimizing marketing strategies can lead to increased visibility and growth.
Chapters:
00:00 - Introduction and Background
01:20 - Getting Started in the Construction Industry
03:11 - Taking a Chance and Starting McCormack Builders
06:22 - Building a Dream Headquarters
08:46 - Growth and Scaling the Business
09:59 - The First Critical Hire
13:09 - Realizing the Potential of the Business
15:42 - No Imposter Syndrome
17:23 - The Importance of Self-Education
19:05 - Attracting the Right Clients
21:08 - Future Plans and Growth
23:48 - Marketing and Business Advice
26:28 - Telling More Stories and Building Relationships
28:00 - Feedback on Marketing Strategy
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The Woodpreneur Podcast
We cover the business and marketing side of the sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast.
Each week, we interview business owners, large-scale companies, entrepreneurs, makers, and designers while also offering marketing and business advice that will help you grow your business and increase your profits. Tune in every Thursday!
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