Episode 150: Influence by Robert Cialdini - Write it Down!
- E150
- 46:37
- October 13th 2025
Discussion Topic: Write It Down!
Book Title: Influence: Science and Practice by Robert Cialdini
In this episode of YOML, we dive into the book 'Influence: The Science and Practice' by Robert Cialdini, exploring how innate psychological principles drive human behaviour and decision-making. The hosts discuss the impact of reciprocity, commitment, consistency, and other principles on both personal and business success. They emphasize the importance of publicly declaring commitments and writing down thoughts to influence one's subconscious mind. Reflecting on personal values and maintaining integrity is key to effective self-leadership. Join the conversation on mastering the art of running downhill by leveraging psychological insights to navigate life's challenges.
00:00 Welcome to YOML: Year of Magical Learning
00:37 Book Recommendation: Influence by Robert Cialdini
00:59 The Psychology of Influence
01:54 Reciprocation: A Deep Dive
08:57 The Power of Writing Things Down
10:56 Integrity and Personal Values
18:03 Training Your Elephant: Instincts and Habits
25:40 The Art of Running Downhill
26:29 Leading Yourself First
27:08 Understanding and Communicating Values
28:43 The Power of Writing and Actions
29:19 Training Your Elephant
29:59 Navigating Life's Challenges
36:27 Influence and Authority
45:53 Final Reflections and Takeaways
The Year of Magical Learning
365 Books + 365 Lessons for Life
Join Us on Magical Learning Adventure with Chris Sears and Trieu Nguyen as they explore topics on life, values, purpose, and meaning one book at a time.
The Gist -
Chris loves to read, write, and share. Luckily for him he met Trieu who was open to listening.
In this magical learning adventure, Chris reads a book, writes a reflection based on what he learned and how it has been applied to his life, and then shares it with Trieu. After that, the fun ensues as Chris and Trieu discuss the ideas presented.
We hope you can learn with us and apply some of these lessons to your own life.
You can read the reflections on our blog here - https://www.clubany.org/blog
Thank you from Chris and Trieu
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