Wes Bush - Founder & CEO, Product Led - How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team)
- S4E234
- 52:05
- November 8th 2024
In this episode of the G&T Sessions podcast, Andrew Turner interviews Wes Bush, a prominent figure in the Product-Led Growth (PLG) space. They discuss the evolution of buyer preferences, the shift in sales dynamics, and the importance of creating a user-centric experience. Wes shares insights from his books, including the Product-Led Playbook, and emphasizes the need for companies to operationalize PLG strategies across all departments. The conversation highlights the significance of understanding user needs, creating depth in strategy, and building competitive moats around products. In this conversation, Wes Bush discusses the nuances of product-led growth, emphasizing the importance of niche tools in AI, the concept of 'first strike' in user experience, and the critical role of product design and education in achieving success. He highlights successful examples of product-led companies and the need for a focused go-to-market strategy, while also addressing the challenges and opportunities presented by AI in the business landscape.
Here is the link to Wes's latest book - Product Led Playbook on Amazon
https://www.amazon.com/Product-Led-Playbook-Self-Serve-Dominate-ProductLed-ebook/dp/B0DJ3854MV/ref=sr_1_1?sr=8-1
Listen until the end for an Special Gift from Wes ;)
The G&T Sessions
We cover G = Growth from a Personal & Business perspective, as it is a fascinating and compelling topic to share stories and experiences, and T = Technology, something that is everywhere and is firmly here to stay...asking the questions about what does it mean, is it for good, how do we harness it and ensure it helps our future.
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Andrew Turner has worked for corporates, start-ups within corporates and start-ups in UK, EMEA, USA and Asia and proud alumni of organisations including GE, SAP, Tesco, WANdisco, EE & Telefonica and now having gone plural, supporting multiple organisations on growth strategy besides spreading the word with The G&T Sessions https://www.linkedin.com/in/iamandrewjturner/
