The SEO Vault Episode 127 artwork
The SEO Mad Scientist

The SEO Vault Episode 127

  • E127
  • 53:42
  • February 11th 2022

The SEO world is always changing. Google is constantly making adjustments to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. As a company and also as individuals, we are always trying to improve our expertise. Our hope is to share our experiences and challenges in this journey.

We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.

This Week's Podcast, Featuring Chaz Edward, Mike Milas & Bucky Helms

  • Valentine’s Day Sale Starts – 25% off Site wide – Coupon Code: LOVE
  • Reviews are now indexed in Search
  • Google Local Pack With Double Ad Placement Bug?
  • and much more!

Web 2.0 Ranker Weekly Update

  • Valentine’s Day Sale Starts – 25% off Site wide
  • Annual Testing Report will be ready at the end of Feb
  • Chaz’s LIVE Local Page Audit Video published https://www.youtube.com/watch?v=LEX2pk7lbpg

SEO News For The Past Week

  • Reviews are now indexed in Search
  • Google Search Console Performance Report Suffered A Data Loss Again
  • Google Local Pack With Double Ad Placement Bug?
  • Google Chrome Journeys Rolling Out
  • Google Tests Larger Fonts In Desktop Search Bar
  • Google Tests Bulleted Descriptions In Search Ads

Google Says

  • Google: Code To Text Ratio Is Not & Has Never Been An SEO Factor
  • Google: CTAs Above The Fold Is Not Bad For Google Search Or SEO
  • Google: Links With UTM Parameters Are Not By Default Paid Links

SEO Discussion

14:50 Reviews are now indexed in Search

44:44 Update on Local SEO Course 2.0

SEO Mad Scientist Update: Adding a Product to a GMB Listing

SEO Q&A

19:50 Latest GMB update has placed a LOT of emphasis on external factors, like maybe aged citations, and is relying much less on on-page factors which are easy for anyone to manipulate. Thoughts?


Join us every week for the latest SEO news and Q&A session with Chaz, founder of Web 2.0 Ranker, with his group of panelists, where we try to answer all your SEO Questions.

Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA

Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/

The SEO Mad Scientist

Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape.

Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered.

But that's not all. We don't just talk the talk; we walk the walk. Tune in as we candidly discuss our most recent testing results and the strategies that are making waves in the SERPs, helping you navigate the ever-changing SEO landscape with confidence.

Whether you're a seasoned SEO pro or just starting out, if you want to stay on top of the latest developments in the industry, subscribe to "The SEO Mad Scientist" today!

And hey, if you're an SEO aficionado or agency owner with insights to share, we'd love to have you as a guest on the show. Reach out to us – let's collaborate and elevate the conversation together!