Episode 95 Table of Contents
Special Guest: Jessie
Co-Host: Sophie Allen + Mike Milas
4:07 Fourth of July Holiday - Check Web 2.0 for ongoing sales
4:37 GMB Talk with Jessie
- 300 recurring monthly + 200 monthly campaigns, hands-on in a lot of niches and countries
- GMB has to "keep up" because Google is changing recurringly
- Latest change was an Algorithm Update (As of July 1st)
- Google is shifting towards more authoritative and trustworthy brands, Google is attempting to get rid of spam listings
- You must have a "consistent" presence online for Google to even verify you on GMB
- Increase in brand building
- Seeing improvements in listings that have built said brands
- "Quick fixes" will usually lead to a suspension or filtering
- Google considers putting "city" names in your listings as "keyword stuffing"; overall this is not a "good" "quick fix"
- Think of a brand name and use a keyword, use "puns" to your advantage
19:28 GMB Campaign Updates
- A great deal of focus on brand building
- More quality signals, and more signals that are prominent for that brand (Niche-Specific)
- Custom signals package has launched, available as an add-on
- Revamped GMB campaigns, made simpler
- Article publishing and additional unique brand building that is more customer-specific
- They review your specific Niche and do what they can for your brand
Brand Updates
- 4th of July Sale Started Today!
- 10k in SEO Services
- Giveaway To Philadelphia Mastermind (Tickets for hotel and flight)
- Bigger Mastermind
- Rebuilt press release syndication platform, syndicated to more and better platforms
Ap News Feature
- Brand write up article that will be published on the associative press website
SEO News for the Past Week
- Part 2 Final Update (Spam Update)
- No Major Changes
- Google is depreciating broadcast modifier;(its already changed)
- Google announced that they had used M.U.M in more complex search understandings
- Google may be testing some forum listings in search
- Google Says - Google updated their help document with redirects, John Mueller made comments about search counsel. He responded with if they are important pages and they are not indexed then it is a problem.
Q&A:
24:51 If you are doing working for a GMB national company do you stay away from putting all of USA as the service areas
30:10 Would it be a good idea to remove the phone numbers that are on my existing posts?
33:45 If a GMB location had a lot of citations to it, and another business came into that office/suite, does the new business have to get all of those old citations deleted for it to rank well for the new business
41:29 Do you think putting the phone number in the title tag will hurt the brand?
55:07 What about pushing traffic to increase CTR?
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