The SEO Vault Episode 97 artwork
The SEO Mad Scientist

The SEO Vault Episode 97

  • E97
  • 52:53
  • July 16th 2021

Episode 97 Table of Contents

Co-Host: Sophie Allen + Bucky Helms

1:32 Web 2.0 Ranker Weekly Update

- NEW VAULT GIVEAWAY - Due Follow Press Release

- Press Dashboard has been re-engineered, Due Follow Releases are now LIVE!

- 20% OFF AP News Brand Features - are live on the site; Press Release Syndication has been rebuilt

- Philadelphia Local Marketing Mastermind - November 5th Through 7th - Check It Out Here: https://web20ranker.com/local-marketing-mastermind/

- Episode 100 MID-LEVEL TICKET GIVEAWAY! - Mid-Level Ticket Giveaway of the Upcoming Philadelphia Mastermind

23:33 SEO News Discussion

- July Core Update Effectively Complete as of July 12th

SERP Changes/ Tests

- Google Testing Big "Carousel" For more Specific Searches

- Google Editorial Content Policies for Job Postings Coming Soon!

- Google Local Ranking Changes With The Core Update

- Google is Discontinuing Posting in the Knowledge Panel

Google Says

- Can SEO's Give Timelines For Ranking & Indexing Issues in Google Search?

- John Mueller states that some Change-Timelines can be well estimated

- John Mueller Also States that simply it depends if the client is willing to also update their site

Q&A:

16:49 Question from the Local SEO Community FB Group: I am talking to a prospect that has 2 locations around the same big city, about 20 miles apart. He has 2 GMB's. Both link to the home page, despite him actually having some pretty nice location pages built out.

The main location in the heart of the big city is coming up #1 all over a geogrid. I have not yet checked the other location.

Should I leave the GMBs to point to the homepage if they are doing quite well?

27:34 What are you doing to combat it?

46:26 Have you seen the creation of a GMB site completely replace the companies domain in all the SERPs where the domain was previously ranking #1 for over a year

Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube

https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA

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The SEO Mad Scientist

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