Highlights From The Episode:
- Mark, Mike, and Sophie take you on an exciting journey through the realms of SEO, branding, and podcasting.
- The trio emphasized the importance of transparency in SEO practices, illustrating how it can build trust with clients, attract more business, and nurture lasting client relationships.
SEO Discussion With Mark Luckenbaugh & Sophie Allen
01:49 Halloween sale discussion
03:52 Q4 Webinar Recap
07:04 Discussion on the impact of digital brand building on rankings.
13:09 SEO Mad Scientist Update: Ongoing topical relevance testing for content.
16:15 Content Generation tools
18:35 New PR tests and the effectiveness of press releases for SEO.
34:30 Emphasis on the importance of SEO testing for insights into effective strategies.
35:35 Discussion on the benefits of transparent SEO practices for building client trust.
36:12 Importance of effective sales strategies and providing clients with clear roadmaps.
36:43 Challenges in maintaining client relationships, including changing account managers.
49: 47 Failing Forward in SEO
Recent SEO News
- Check your business attributes – there are reports of Google auto-updating these
- Ad serving and spending bugs reported recently, so check your ad accounts!
The SEO Mad Scientist
Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape.
Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered.
But that's not all. We don't just talk the talk; we walk the walk. Tune in as we candidly discuss our most recent testing results and the strategies that are making waves in the SERPs, helping you navigate the ever-changing SEO landscape with confidence.
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