Today's guest is a true entrepreneur with a knack for spotting opportunity and scaling systems. He got his start back in the early 2000s with an SEO company, where early wins for clients quickly led to a pivot — instead of continuing with client work, he decided to put those skills to work on his own ventures.
In 2007, he launched Mailinglist.org, a data list brokerage that’s still running strong today. It specializes in highly targeted direct mail lists, with a major focus on financial offers.
Then in 2012, an opportunity came out of necessity — a couple of friends needed jobs, one had experience in pressure washing, and he realized he could dominate the local search game in that industry. That’s when Washed Out Pressure Washing was born. From day one, he focused on marketing, lead gen, and team management — not the manual labor — which allowed him to scale efficiently.
Most recently, he’s diving deep into tech with a new venture: NSER.ai, a voice AI receptionist that’s already handled over 1,000 calls and is actively managing live calls for service businesses. The platform will be available by subscription soon, and it’s built to help business owners streamline customer calls without losing the human touch.
Check it out at www.NSER.ai.
Through The Noise
Welcome to "Through the Noise with Trevor Steel," where honesty meets entrepreneurship. Join Trevor Steel, the owner of Clean Image Pressure Washing and Steel Realty, for candid and heartfelt conversations with fellow business owners and inspirational stories of triumph. In each episode, Trevor delves deep into the trials, tribulations, and triumphs of entrepreneurship with successful entrepreneurs with stories of their own.
From the trenches of starting up to the heights of success, Trevor and his guests share unfiltered stories of resilience, perseverance, and the hard-earned lessons learned along the way. No topic is too taboo as they explore the challenges of building and sustaining businesses in today's ever-changing landscape.
Whether you're a seasoned entrepreneur seeking validation in shared experiences or an aspiring founder in need of guidance, "Through the Noise" offers a raw and authentic look into the realities of business ownership. Tune in to discover the human side of entrepreneurship and find inspiration in the journeys of those who have dared to chase their dreams.