🎙️ Episode 30 — Building Businesses That Last: Mickey Lyles of Immeasura Growth Partners
In this episode of Through the Noise, I sit down with Mickey Lyles, founder of Immeasura Growth Partners, to talk about what it really takes to build a sustainable, scalable business. From humble beginnings on a dirt road in South Carolina to helping companies grow and sell for millions, Mickey brings decades of experience in leadership, financial discipline, and business fundamentals.
But this conversation goes deeper than metrics — it’s about mindset, balance, and defining success on your own terms:
- The three choices every entrepreneur must make — time, money, or control.
- Why fundamentals beat fancy tactics every time.
- How to save before you hire and plan your next big move.
- Why AI still can’t replace human connection in sales and service.
- What private equity buyers really look for (and often ruin after acquisition).
- How to build repeatable systems and create real legacy without burnout.
If you’re ready to stop chasing hacks and start building something that lasts, this episode will show you how to lead smarter, scale sustainably, and find peace in the process.
👉 Don’t miss this powerful conversation with Mickey Lyles on Through the Noise.
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Through The Noise
Welcome to "Through the Noise with Trevor Steel," where honesty meets entrepreneurship. Join Trevor Steel, the owner of Clean Image Pressure Washing and Steel Realty, for candid and heartfelt conversations with fellow business owners and inspirational stories of triumph. In each episode, Trevor delves deep into the trials, tribulations, and triumphs of entrepreneurship with successful entrepreneurs with stories of their own.
From the trenches of starting up to the heights of success, Trevor and his guests share unfiltered stories of resilience, perseverance, and the hard-earned lessons learned along the way. No topic is too taboo as they explore the challenges of building and sustaining businesses in today's ever-changing landscape.
Whether you're a seasoned entrepreneur seeking validation in shared experiences or an aspiring founder in need of guidance, "Through the Noise" offers a raw and authentic look into the realities of business ownership. Tune in to discover the human side of entrepreneurship and find inspiration in the journeys of those who have dared to chase their dreams.