Top 3 Steps to Improve the Marketing and Sales Funnel
- 34:54
- June 17th 2019
Steve Benson is the Founder & CEO of Badger Maps, a company that provides field salespeople with a mobile, map-based solution, enabling users to sell more in their territory.
Steve joins Renee Yeager to share his Top 3 Steps to Improve the Marketing and Sales Funnel. During their conversation, Steve explains how executives can better increase awareness to drive more leads into the the top of the Marketing funnel. He also breaks down how to improve your demoing and overcoming objections in the middle of the funnel. Lastly, Renee and Steve discuss why it’s a huge mistake to neglect “after the close” activities, and shares specifics on tactics to make the customer more successful with your product so that they become true advocates of your product.
Top 3 For Tech Marketers Podcast
Top 3 for Tech Marketers Podcast
Tech marketing and business experts share their top 3 ideas, interests, challenges, successes, opportunities and plans. Our goal is to inspire both clients and technology marketers with stories from their peers.
Hosted by Renee Yeager, Yeager Marketing CEO -
Renee brings over 20 years of proven leadership, strategic excellence and IT knowledge to her role as CEO at Yeager Marketing. She leads the company’s Account Strategy team that guides clients and provides go-to-market programs that bring results.