Top 3 Strategies for Getting a Seat at the Table artwork
Top 3 For Tech Marketers Podcast

Top 3 Strategies for Getting a Seat at the Table

  • 44:04
  • June 4th 2018

Jamie Glass is the CMO and Founder of Artful Thinkers. As an experienced senior sales and marketing c-level executive, Jamie has successfully led global marketing services, operations and sales divisions for industry-leading organizations. Today she is a recognized growth advisor, strategy consultant and sales and marketing expert, and has worked with 60+ CEOs across technology, nance, consumer products, retail, learning, business services, media, healthcare industries and more.

Jamie joins Renee Yeager to share her Top 3 Strategies for Getting a Seat at the Table. Their discussion covers how CEOs and other members of the C-suite think about marketing, the importance of marketing as a growth engine, and how marketing leaders can effectively present a C-suite strategy. Renee and Jamie also discuss eliminating sales and marketing silos and using accountability, measurement and processes to show how marketing achieves results.

Top 3 For Tech Marketers Podcast

Top 3 for Tech Marketers Podcast

Tech marketing and business experts share their top 3 ideas, interests, challenges, successes, opportunities and plans. Our goal is to inspire both clients and technology marketers with stories from their peers.

Hosted by Renee Yeager, Yeager Marketing CEO -

Renee brings over 20 years of proven leadership, strategic excellence and IT knowledge to her role as CEO at Yeager Marketing. She leads the company’s Account Strategy team that guides clients and provides go-to-market programs that bring results.