An emerging brand’s strategy for achieving rapid growth

A challenging decision organizational leaders can face is when to grow, and by how much. In this episode of the Toughest Call, Suzie Yorke, Founder of Love Good Fats, talks about her decision to “go big” in launching her products across the United States with a major retailer. Additionally, she talks about the expansion process that took place while making the leap from an emerging brand in the natural goods channel to a CPG brand working with big retailers.