Are You Attracting Attention … or Just Clogging the Aisles? - TSI8.1
- S8E1
- 05:10
- January 31st 2013
No matter how great your product, if no one is attracted to your booth, you won’t have much success at a show. You’re just one of dozens (or in some cases, hundreds) of exhibits in that show hall. How can you possibly stand out? Actually, there are numerous ways to gain attention, and many of them are not expensive or complicated. As an added bonus, be sure to promote your attraction ahead of time in all your pre-show promotions and advertising. Probably the most obvious way to attract visitors is to do a demonstration of your own product. Have a
Trade Show Insights
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
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